The opposition status conferred on the Peoples Democratic Party over a year ago necessitated a change in media approach and strategy.
Central to whatever effort the party will mount in 2019 is the Publicity Department of the PDP and the questions: how will our media messaging be shaped going forward and how will the Publicity Department of PDP ‘partner’ with the APC to ensure that the ruling party performs and delivers on its promise of change which is now becoming a change of promise?
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