Lagos State Chapter, the flagship branch of the Nigerian Institute of Public Relations (NIPR) has unveiled plans to deepen the skill-set of communication and media practitioners in new media with Lagos Digital PR Summit; first of its king in Sub Saharan Africa.

In partnership with Microsoft, Google, TrendWatching, Red Media Africa and other leading corporate and digital marketing communication firms in Nigeria, the Lagos PR Summit is an experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate practitioners with high-level digital media strategies and tactics aimed at increasing their effectiveness to lift their campaign results on social media.

The Lagos Digital PR Summit with the theme: New Media: Public Relations Practice in Networked Communities, will hold at the Nigerian Institute of Management, Lagos on Wednesday 19th and Thursday 20th, October 2016.
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This Summit which is targeted at Generation X and Millennials from diverse sectors who will converge to learn new insights about digital public relations in a technologically driven world.

Presenters at the Summit will share practical knowledge on deploying, integrating and using social media Apps and tools to connect, inform, engage and evaluate campaigns in line with specific business goals.

Speaking on the Summit, Olusegun McMedal, ‎chairman, Lagos State Chapter, Nigerian Institute of Public Relations, said, “The Lagos Digital PR Summit is focused on achieving collective intelligence with a view to sharpen the skillset of communicators with high-level digital media strategies, tactics and how-to’s so they can do their jobs better, train their teammates, and lift their campaign results on social media”.

He added that the Summit aims to familiarise communication practitioners with ever changing social media landscape and preparing them to change with it, exploring and expanding their reach and tie digital communications efforts back to the bottom line.

According to him, Social media, when used correctly, can be an executive marketing tool, a global media for PR practice and a resource to garner consumer and competitor intelligence.

The Nigerian Institute of Public Relations (NIPR) is the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice. It has Chapters in the 36 States of the Federation including the Federal Capital Territory.

Isime Esene