What’s the reason why many people are shocked – SHOCKED – by the huge success of platforms like Linda Ikeji Blog and Nairaland?
It’s because these are the same people that don’t know that Galaxy TV is one of the two most watched TV stations in Nigeria at any time, and that Africa Magic Urban, for instance, can’t boast of up to a 10th of its viewing traffic. They read only what they see on Twitter (which stopped growing since last year) and think they know the Nigerian market.
They don’t.
StarTimes Nigeria (which wisely entered the market in partnership with the NTA behemoth) for instance has more than 3 million subscribers (8 million across Africa, it claims as well), while DStv has less than one and a half million.
Yup.
And the audience on Cable TV is not just limited to these two players – and GoTV (which is DStv’s low-income answer to StarTimes).
The following are the other networks Nigerians are hooked on to.
– Trend TV
– Multi TV
– Consat
– African Cable Television (ACTV)
– CTL
– Metro Digital
– Montage Cable Network
– My TV
– Daarsat (sometimes, when Raymond Dokpesi’s head is correct)
– Strong TV (basically for Nigeria’s Pentecostals)
To compare, as far as anyone who’s tracking, the only real competitor for African leader, DStv in South Africa is the popular StarSat.
But then, South Africa’s population is just about 52 million. And you guys in Nigeria may be 160.5m, or 170.2m or 180m or 200m, or whatever whoever says when they commission McKinsey to tell them what we all already know (which should make you people ashamed to be comparing your GDP with South Africa. You are at least thrice their population yet produce same as them!)
And we have a feeling this is still not a complete list. Because plenty people are trying plenty things in the background.
And you people are still giving birth to more children, which means = more eyeballs.
PS: See anything worth talking about on the ins and outs of the media business in Nigeria on TV, radio, print and online (could be news, tweets, photos, op-eds etc) send us a mail on [email protected] titled TMB. Let’s share the insight together!
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