Over this past few years it has become customary for Apple’s 2-hour long keynote event to introduce a new expensive line of Apple products, then spawn memes and viral tweets mocking the new ridiculous price tag for a product that will still rake in billions of dollars in sales. Personally I have been fascinated by how Apple continues to survive such public reaction to the inherent nature of its capitalist corporation. Smartphones have become more similar over the years, even the most mid-range devices do well above average of what was expected of a mobile telephone fifteen years ago. Nonetheless Apple is not a company to often fall short of expectations due to the company’s streak of introducing cutting-edge technology useful for everyday life.

Beyond this year’s announcement of facial recognition for security unlock and augmented reality emojis (yeah, really), Company COO Jeff Williams also discussed a new feature on Apple’s upcoming Apple Watch Series 3, which would allow users access Apple Music from their watch. With the inclusion of Apple’s new cellular data updates, for the first time users will be able to stream over 40 Million songs, podcasts and Apple Beats 1 radio show from the comfort of their wrists, which can come in handy so you don’t have to pull out your phone in Oshodi and risk getting mugged to change the song you’re listening to. Even better for on the go mobility while listening to music, Apple Music on the Series 3 watches will work with Apple’s AirPod earbuds, so you can finally take long runs and exercise without the extra weight from your phone in your pants.

The Apple Watch Series 3 will reportedly be available starting Sept. 22, if you like Apple products, don’t want an iPhone, and don’t mind having a mini wireless iPod shuffle you can wear on your wrists (and make calls with), you may want to save up for Black Friday sales later this year. Music storage and consumption has come a long way from gramophones to CDs and Cassette Walkmans, then MP3s players and so on, for those of us who used these large devices, occasionally weird, inconspicuous devices for the sole purpose of listening to music, the future is here and welcome.

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