For those who predicted that Iyanya’s career would nosedive following his move to Mavin Records, he may just have made another attempt at proving you all wrong.
With a second Don Jazzy-produced single, Iyanya takes us on a trip back to the days when we first fell in love with his melody. The newly-released Hold On reminds of Iyanya’s 2009 debut single, Love Truly. At the time, Iyanya’s sound was fresh and promising.
This is exactly how we feel about Hold On, the song holds promise for a reformed musical journey with the Mavins. A journey that may take extra convincing for his fans to catch up with, considering they’ve got used to the Iyanya that constantly dropped vivacious dance tracks.
Although Hold On retains Iyanya’s sensual lyrics (which is not going anywhere, by the way), we are reminded with this song that he is a brilliant vocalist.
The track is off his forthcoming EP and he’s done well with it but Iyanya is yet to deliver anything to excite us for what’s to come. We wait still!