What happens when you model for the likes of Coach, author your own book, have a collection for Menswear Daily, all while maintaining a growing Instagram audience of 191,000? Well, if you’re a dog, that means a very hefty paycheck.But of course not just any pup is up to the challenge. That’s where Shiba Inu Bodhi, better known as Menswear dog, comes in.

On it’s instagram and tumblr pages, Shiba transform cuteness to cool, and playful to haute couture.

It’s social media pages were initially opened by its owner for fun where she dressed him up in her husband’s outfits…but by the time over 190,000 fans started following the page, fashion labels began contacting the owner to put their clothes on the dog as a form of ad.

The page has now gone viral.Although not its original intention, Menswear dog instagram page now teaches fashion lessons like tips for the modern fashionable male using Shibu’s style.

Oh wow.

We wonder what the income is used for though.