'Sleek Symphony of Style': YNaija goes behind the scene

by Wilfred Okiche

Following up on YNaija’s report earlier this week, all roads lead to the Sleek Symphony of Style grand finale on Sunday 27, November at Harbour Point, Victoria Island by 5pm. One fabulous model will be crowned the ‘’Face of Sleek 2011’’ and her life will be changed forever.

We know that for many, this is a big deal and the momentum building up to the event has become so intense that YNaija felt it was necessary to catch up with the hardworking team behind the Sleek Nigeria brand.
Here’s the inside story:


 Dr (Mrs.) Ebele Ugochukwu is the MD of Sleek Nigeria Makeup and Skincare.

Why is Sleek Makeup so different from other make up brands?

Sleek Makeup is the first brand in Nigeria to offer such a wide variety of beauty products and colours designed specifically for black women. We offer foundation, concealers, lipsticks, gloss, eye liners, mascara, eye shadow, blushers, brushes and accessories and much more – and we offer it in an outstanding variety of colours to match every complexion. Everything you need to create the perfect look for work and play!

Is Sleek designed only for the woman of colour?

Yes, our makeup products have been developed specifically for the woman of colour. The quality rivals international, expensive brands, but without the price tag.

How are Nigerians responding to the product?

The response has been magnificent. Nigerian women love the fact that they can address their hair, makeup and skincare needs all under one roof. They know that we go out of our way to ensure that our products are ‘top quality at affordable prices’, and that this makes particular sense especially during tough economic times.

So we know the soon to be crowned Face Of Sleek 2011 is in for a treat, could you tell us about the gifts?

In addition to winning a fabulous prize package worth over N4m, the lady who is crowned the Face Of Sleek 2011 will get to jump-start her modeling career. She will have her face plastered all over our packaging, advertising and promotional materials, and as the ‘Face of Sleek Nigeria 2011’ she’ll benefit from all the grooming, training and the personal development that we always invest in for each year’s winner.

Mrs. Ify Ugochukwu is the MD Sleek Hair. She joins us for a chat:

Tell us more about Sleek Hair products

Sleek Hair is synonymous with style and quality. From bulk hair extensions to weaves, hair pieces to wigs, we offer a full selection at affordable prices.  You never need to have a bad hair day again! Whatever your hair requires, we have something to make you look and feel like a million dollars……but cost you way less!

What advantage does Sleek Hair have over other hair products?

Put simply, Sleek Hair products are premium in quality but affordable in price. We have just launched Style Star’, a revolutionary line of hair extensions that have the look and feel of premium ‘Brazilian’ human hair; yet are made of synthetic fibers and available at affordable prices.  Our Style Star’ synthetic weave line, consists of over 15 stunning weaves, available from just N1,000 each.


What else do we need to know about the Sleek Symphony of Style?

‘Symphony Of Style III’, taking place on Sunday 27 Nov 2011, is best described as an elegant explosion of colours, style, beauty and variety, and everything else that is Sleek Studio! A select number of extremely talented artists will take our guests on a fantastic journey that can only be described as ‘The Sleek Studio Experience’.  Not to be missed!


The winner gets a prize worth over  N4m, what is this prize?

The coveted first prize consists of a brand new car, an all-expenses paid trip to the UK to take part in London Fashion Week, and a year’s supply of our fabulous makeup, hair and new skincare products….the package is worth over N4m! The winner will also benefit from the grooming, training and the personal development that we provide, and enjoy opportunities to establish herself as a serious model.

We chilled out with Makida Moka, the current Face of Sleek and listened to her talk about life as the ‘Face of Sleek’:

What exactly does the Sleek Studio brand represent?

Complete beauty, style and elegance. Sleek Studio means beautiful colours, stunning hair styles and everything you need to look and feel good.

As ambassador, what are you required to do?

In addition to modeling the lovely Sleek Studio hair and beauty products, I communicate the values of the brand  which includes beauty, style and elegance – to customers, potential customers, aspiring models and women from all walks of life. I literally get to live and breathe the products, which I love!

How has your campaign been?

Fabulous! My feet have not touched the ground since I won! Being the Face Of Sleek Nigeria has propelled my modelling career sky high and I now have a string of international runway modeling jobs under my belt.

That’s really cool, what advice can you giver the new Face Of Sleek Nigeria 2011?

Work hard and play hard! Handle all your modeling assignments and spokesperson duties professionally and diligently, and be serious about your role in delivering the Sleek Studio message of beauty, style and elegance. But also enjoy the products themselves and have fun with the fantastic team at Sleek Studio.

Would you continue to use sleek products when your run is over?

Most definitely. The hair and makeup products from Sleek Studio form an essential part of my style wardrobe and I don’t know what I would do without them!

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