by Chinwe Okafor

What gives?

People are really unhappy about Target’s decision to stock Fifty Shades of Grey sex gear, including the Fifty Shades Yours and Mine Vibrating Silicone Love Ring, which stretches “to accommodate his girth,” and the No Peeking Soft Twin Blindfold Set, used to “take it in turns to sink into submission”.

But even bigger concerns rose after this photo of the products being placed right next to the children’s toothbrushes went viral:

However, the store owners didn’t seem too pressed about the complaints. In a statement by Target, they said,

“Our stores are carrying a limited assortment of the merchandise. It’s worth noting that it is not exclusive to Target and we directed stores to place the display on a back cap (which means the back of an aisle, not the main aisle facing part) in the adult health area of the store.”

Ada Igboanugo