‘We’re proud of Psquare’ – Globacom

Telecommunications company, Globacom, has released an official statement regarding the rumours that Afro-pop group, Psquare has been dropped as its brand ambassadors.

In the statement released on Thursday, the company revealed that it was undertaking the annual review of its brand endorsement contracts but strongly denied terminating the endorsement deal with Psquare and other ambassadors.

Globacom also expressed pride in being associated with the ‘upward trajectory of the musical career of these incredibly talented twin brothers’.

“We have not disengaged PSquare or any of our other ambassadors. We are currently in the process of reviewing our contracts with the brand ambassadors. The national carrier stated that PSquare had been among its flagship brand ambassadors since 2010, and that it had been a mutually rewarding relationship between the two parties.”

“We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers. Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors.”

“Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them.”

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