Singer and co-owner of media outfit EME Banky W isn’t new to endorsements and brand ambassadorships. From the Etisalat deal that ushered in his career to becoming an ambassador for premium vodka Ciroc, Banky has, over the years, morphed into a top-tier choice for brand visibility, and a poster child for new money. He is currently a brand ambassador for smartphone giants, Samsung. In a post on his Instagram on Thursday, the singer announced that he’s now an ambassador for cab service Uber Nigeria.
Banky W was unveiled as the company’s ambassador in a private party held yesterday, and it’s noteworthy that the singer is Uber Nigeria’s first representative. Since establishing itself in Lagos in 2014 by launching its app, with rapper Ice Prince as the first Nigerian to officially test-run the service, Uber Nigeria has been synonymous with stress-free, private-hire car rides. Uber is already present in over 140 cities in 40 countries, and in Nigeria, the company has floated above new and emerging competitors in the cab service market. If you ask me, #BankOnBanky has a nice ring to it.