Dancing To Our Own Tune – Toolz, Linda Ikeji, Ayeni Adekunle & others discuss music on Rubbin’ Minds this Sunday

by Chi Ibe

On Rubbin’ Minds this week, we are taking a look at the strides made in the Nigerian music industry in the past few months.

There is the Konvict Music deal that has in its nabbed a lot of homegrown artists including 2face Idibia, Wizkid and Psquare. The remix of the latter’s Chop my Money video garnered tens of thousands of views on Youtube. Then there is GOOD Music, which has transformed the business of the leading music empire in the country, Mo’Hits – moving producer Don Jazzy and singer D’banj into stars of global reckoning.

In comparison with the television and film industries, our artists, by themselves, have made themselves forces to reckon with in the continent and outside. At home stars continue to be created including new talent like Tiwa Savage, Davido and others, proving the industries depth of potential. On Sunday, we will investigate the substance of these successes.

Is it sustainable? How sustainable can it be if we continue to battle with the basic issues of piracy and respect for copyright?

There’s an argument that what we have is bling over, and celebrity over What more can be done to build an industry worth its name and where the business can be properly managed and growth can be built?

Guests include PR entrepreneur and entertainment news publisher; Ayeni Adekunle, manager and publicist; Emem Ema, blogger; Linda Ikeji, writer and publicist; Joy Bewaji and rave radio presenter; Tolu Oniru, known as Toolz.

Rubbin’ Minds shows on Channels TV on terrestrial television and DSTV Channel 134 on cable. It can also be watched online via https://ynaija.com/rubbin-minds/ or www.channelstv.com and there is a repeat broadcast at 4am on Monday. Follow the show on Twitter and Facebook through @YNaija and the #RubbinMinds hashtag. More information is on www.ynaija.com.


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