by Rachel Ogbu
Advertising and branding studio i.d.e.a. created a series of human motorcycles from the contorted bodies of yoga experts and circus performers to promote the upcoming Progressive International Motorcycle Show.
We’ve seen impressive body-painting and displays of yoga skills before, but these human motorcycles are in a category of their own. “We sought to combine the art of the motorcycle with true art, thereby elevating the ads to something people would want to look at, enjoy, and share,” i.d.e.a. said about their unique project.