So when you begin to wonder how ‘oyinbo people’ appear to know more about how we live our lives, even the cool random things that happen on the sidelines of our existence as Nigerians? We have a cool story for you.
We just heard, yesterday, about how the BBC’s Media Action in Nigeria (which aims to transform “lives through media around the world) does it
Content is one thing (and we have our opinions about how effective theirs really are), but then feedback is almost as important as the product, for them. So, they have on ground all over the country, independent monitors to constantly give feedback on every show they air. Every episode.
For every show that the BBC puts out in this market, they have recruited at least 140 independent monitors spread across Nigeria who give critical feedback on the programmes every day. That’s apart from the call-backs to people who comment on every show to drill down on why, and how, and what.
They have been doing this for years, before technology because so central to media management. It’s little wonder they manage to adapt and innovate, even in a market that they, primarily, don’t understand.
It’s a reminder of the little things.