The Media Blog: Beht why na, NotJustOk TV?

Mobile internet data these days is expensive o. And Nigerians don’t have time for anything that doesn’t really work. So we wonder about anyone who isn’t reaching for the stars.

Today: We are on NotJustOk.com

NotJustOk is the most popular music download site in Nigeria, at least if you think of the brand. So maybe TooXclusive and Naijaloaded have more daily numbers, but if you speak to the artistes, NotJustOk.com is the ultimate deal.

And after about half a decade, it has maintained this stand. And it makes sense for it to grow out of its base, and expand its product offerings (that’s the holy grail).

Their music-sharing app is a huge success. And with Linda Ikeji opening up a nebulous product arm called Linda Ikeji Music, it makes sense to begin to think, and move fast.

But maybe too fast happened here, when you come across the YouTube channel.

To be fair, the concept is a spur-of-the-moment interview with Nigerian music artistes, mostly backstage. But how is that an excuse for a presenter to chew gum on camera?

We’re not even kidding. Watch this episode – with new act, AyoJay.

There is the haphazard execution. Then there is the part where we try to figure out what it aims to achieve, and we just can’t. And we really tried.

Between dodgy presenters, and the sharing of one microphone (a bit of pot calling kettle black here we have to concede) and accents that seem better placed for Nigeria in the 1990s when our identity had been shredded to pieces, it just looks like a throwback, rather than a match to the future.

It needs some effort. It needs something matching the glistening appeal of the NotJustOk brand. A brand we are actually fans of.

The edition with Don Jazzy works though (because, Don Jazzy).

 

 

PS: See anything worth talking about on the ins and outs of the media business in Nigeria on TV, radio, print and online (could be news, tweets, photos, opeds etc) send us a mail on[email protected] titled TMB. Let’s share the insight together!

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cool good eh love2 cute confused notgood numb disgusting fail