The Media Blog: So we dropped by the last day of Africast

Africast 2016 ended on Thursday.

Yes, I know you didn’t know even though you work in the media or in TV.

Because the people at the National Broadcasting Commission and the Nigerian Television Authority still don’t understand the place of a new generation (call it New Television).

We almost missed it. But we caught the last day, and it didn’t look half bad.

We sighted DStv (major sponsor), Silverbird TV, StarTimes (which is essentially now the wife of NTA), Voice of Nigeria (you haven’t listened to it in a while, but the vast rest of the country
has no choice) and Steam Broadcasting – which is the arm of the Cool FM/Wazobia FM family that makes all that money setting up broadcast and digital capabilities.

Oh, what is Africast? Sorry. You sef are you not suppose to know?

It is supposedly a conference and exhibition for African broadcasters – not just content providers, but the entire infrastructure value chain. Think of it as the place where the technical players, who probably make most of the industry’s money working for corporates and governments not the consumer market, go to pat themselves on the back.
It also positions itself as an investment platform for broadcast content technology.

This edition started last Tuesday, themed “Digital Terrestrial Broadcasting: the Imperative of Financing Quality Content.” This is it’s 11th edition. Though it began in 1996.

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