At this point it should be clear; all that we will will be hearing over the next few days (at the very least) is Linda Ikeji Social. We would say gird your loins for a million hot takes, but they are already coming.
You would think that this in itself, the fact that we all have to have an opinion on her business choices, the fact of her ubiquitousness in our media space, would cause people to be a little more cautious with their doomsday prophecies. But apparently not. Don’t get us wrong, we have questions. We should all have questions. (How is this paying users for stories thing going to work? How do people know their information is secure? Is LIS going to remain web-based?) But declaring it will fail already? People sha.
We’d like to point out how they are most likely wrong. About how data suggests that Linda understands things about the market (or, her market) that most don’t, and how counting out this latest effort might be a little hasty, but it looks like we don’t need to.
The good guys at TechCabal already made the argument for us. It’ll only take a minute (or two) to read through and get to our favourite part:
“All I do know for sure is that it’ll be very difficult for this to fail.”
We couldn’t have put it better.