MultiChoice Nigeria recently introduced a new option that helps customers take full control of how long they want to access the DStv and GOtv package. Without experiencing any interruptions when it truly matters, customers can now pay and renew their subscriptions automatically for as long as they want to stay connected.

For pay-TV subscribers, the disappointment of seeing your TV screen go blank usually comes when you are relaxed and settled to watch an important football final like the Champions League or a favourite show. Then, the message we all hate to see on TV pops up – “E16 error code,” a reminder that one has forgotten to renew the cable subscription.

It is not unusual to forget when a DStv or GOtv subscription would expire. After all, if couples can forget their partners’ birthdays and wedding anniversaries, payTV subscription expiry dates could be the least of their worries, right?  Running through your daily routine is enough reason to lose sight of other important dates.

Over the years, the challenges of renewing subscriptions have made customers miss important moments on TV. With the introduction of the auto-renew option, there is no doubt that entertainment will become seamless.

Prior to the introduction of the option, many DStv and GOtv users would go through the hassle of long queues when they visited branch offices to make payment.

We cannot rule out how this new option will allow customers to maintain physical distancing, which has become our new normal, no thanks to the COVID-19 pandemic. The pandemic has altered the way we used to live before the lockdown, and we are finding new ways to adapt to it.

The auto-renew option is no doubt the game-changer needed to navigate these times of physical distancing and enjoy uninterrupted entertainment, but of course, the benefits of using this payment option are not ephemeral, as it transcends protection from COVID-19.

As one of the key private sector players at the frontline of the campaign and sensitizing the populace on the pandemic, MultiChoice Nigeria takes compliance with COVID-19 rules as a top priority.

The ABC of how it works: 

The auto-renewal option gives customers – all active and inactive, on both platforms the option to be billed automatically monthly, quarterly, or annually for their subscriptions, with the choice to cancel at any time. This is further made possible by downloading either MyDStv or MyGOtv App, and then following the instructions when they log in.

Explaining why MultiChoice Nigeria introduced the unique option, the Chief Customer Officer of MultiChoice Nigeria, Martin Mabutho said: “Our customers have spoken, and we have listened. It is our responsibility to ensure that our customers are given the most convenient service.” 

He added “Also putting into consideration the health of both our customers and front-facing staff, this will encourage people to make a conscious effort in physical distancing.”  

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