by Isi Esene
After weeks of speculation, Nigeria’s leading lager brand Star, today announced the launch of an exciting new limited edition 60cl bottle aptly called The Rockstar at Federal Palace Hotel, Victoria Island Lagos.
The launch of the trendy new look bottle comes after a highly publicized digital campaign overtaking all social media platforms and inspiring a no popular catch phrase for all that is daring, witty and vibrant- #musicinbottle.
Selected guests from the business, entertainment, telecoms and media industries who were present at the launch had no inkling of Star’s surprise which until the moment of unveil was shrouded in secrecy and only heightened the excitement.
Host, popular artiste and chairman of rising record label, Syndic8, Lynxxx was in his element during the event with special guest performances from music stars 2face and Tiwa Savage adding the requisite ‘star factor’ to the night’s activities.
“The new limited edition Star Music bottle comes in full body sleeves that promises to excite and engage our consumers who always stand out and are true ‘rock stars’!” The bottle is a worthy addition to the Star Music family – our premium music and lifestyle platform- and a major achievement for us. We know that our consumers will cherish and appreciate it always says Walter Drenth Marketing Director Nigerian Breweries Plc.
“As a first choice lager, STAR as always, offers an exciting platform once again for its fun, youthful and energetic consumers who ‘dare to shine’.
This is another major achievement for Star Music which has become a leader in innovation and exciting change.”
“I like the fact that Star always leads in innovation and they don’ t relent in that as well. They try to use different platforms to appeal to their consumers, notes Toni Kan.
“The new ‘Rockstar’ is trendy, unique and very appealing…. Now if this is how the brand ‘sees its consumers’-well, I must say, this is really a very good thing, adds Ogbehi Igbinovia an IT consultant present at the event.
Other guests at the event include DJ Xclusive, Kelechi Amadi Obi, Yaw, Toke Makinwa, Ebuka Obi-Uchendu, OC Ukeje, Kelvin Orifa, Toni Kan, Bez, Tunde Ednut, Uru Eke, Efa, Dr Sid, Beverly Naya, and many more.
The limited edition bottle is available at specific bars and clubs from the 1st of November to 31st December 2013 as well as at select outlets across the country.
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