Magun, the eleventh song off Niniola’s long-awaited debut album This Is Me, is profoundly built for the current cultural times: a ‘woke’ pop construction that signals the death of male power over women’s bodies and the rise of female sexual autonomy. Riffing on the Yoruba myth of the Thunderbolt but only to subvert it, Magun‘s potency as a mythology scrambler lies in Niniola singing in her mother tongue.
With the song’s sharp stabbing synths, thanks to hitmaker producer Sarz, the video revels in vaguely dangerous multicolour that begins with Niniola wearing stylishly dystopian glasses, and a bank of screen monitors behind her. Shot by one of the industry’s finest, prolific director Clarence Peters, the video follows an interesting pathway towards feminine control, as shown in a scene where Niniola sits behind a car wheel. As usual, the Afrohouse queen is in all her teasing sexiness, but don’t touch, as the song goes.
Check out the video below.