Article

This is why #POKO rules: More than 50% of Nigerians watch movies based on the actors – See Graph

by Hauwa Gambo

A new poll issued by public polling firm, NOI Polls offers new insight into how Nigerians make entertainment decisions – specifically for movies, and why your incessant complaints about Rukky Sanda or Tonto Dikeh might keep falling on deaf ears.

[READ: The real damage is to our senses – Review of ‘My life, my damage’ starring Tonto Dikeh]

According to the poll issues today, “56% of Nigerians are attracted to watch films because of the actor or actress involved.”

See the graph below:

NOI polls Nigerian films ynaija

Come to think of it though – this should be something of a no-brainer, no?

[READ: Tonto Dikeh – Seriously?! What worked and what didn’t at The Future Awards 2012]

Well, at least we now have the statistical evidence for that term paper you have been struggling with.

Meanwhile, other interested findings:

40% of Nigerians prefer watching movies with a comedy theme while 39% prefer to watch movies with drama #Nigeria. And then this one on improvement in Nollywood:

NOI polls on Nollywood2 ynaija

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