by ‘Ifreke Inyang
December is our month of giving. We started the month with a fashion themed show on Rubbin Minds, where designers showcased some of their exquisite designs and then decided to put them up for auction, with proceeds going to charity.
This week, we will be discussing ‘Corporate and Individual Philanthropy in Nigeria’. It is our aim to understand fully the concept of Corporate Social Responsibility, CSR, in Nigeria and what is expected of companies.
On the essence of Corporate philanthropy, management guru, Peter Drucker, believes corporations should seek economic rationality to fulfill its primary function. “Their corporate philanthropy must comply with their own technical competence, their visions and their values. Corporate philanthropy is regarded as social responsibility in that it helps nurture healthy and dynamic communities. We should not define it just as charitable deeds. Corporate philanthropy does accord with companies’ own profit. From the long-term viewpoint, it lends itself to their own self-interest,” he said.
Some of the questions that will be answered on the show include: What is the philosophy behind CSR? Is it the inherent duty of companies to get involved in social issues? Is CSR the same as philanthropy? What are these responsibilities? What is the percentage of involvement of companies in social issues in Nigeria? Are they concerned with creating community relationships or after the long-term self-interest which is profit? How dedicated are they to the local communities and their environment? Is there a specific approach to support their investment community and influence economic, environmental and social factors? What kind of projects should companies support as part of their CSR?
As the corporate responsibility website, CSR-WeltWeit puts it: “Nigeria has a well-established ‘culture of charity’; wealthy individuals and institutions contribute to charitable causes and use these contributions to garner ‘positive’ publicity. A bit of school sponsoring here, some media effective social support there… In this respect there is little difference between the political realm and private industry.”
How true is the above? Is the essence of CSR to donate to charitable causes or to support projects that promote their company image only?
The guests will include: Abosede Alimi, Tolu Sangosanya and Tosyn Bucknor. Don’t forget to tune into Rubbin Minds this Sunday by 3pm on Channels TV or watch online via: www.ynaija.com/rubbin-minds. You can also send in your answers via Facebook or Twitter with the hashtag #RubbinMinds and they will be answered live on the show!