by Wilfred Okiche
These adverts had us catching feelings, laughing out loud singing along or just marvelling at their technical accomplishment. From bottom to top, we present the 7 ads we loved the most this year.
- The one with Frank ‘’Gerrarahere’’ Odega
Etisalat’s Easy Starter campaign as fronted by comedian Frank Odega isn’t the funniest or most visually impressive ad we saw this year, but we always root for the underdog and Odega’s ascendancy from unknown scene stealer in back water movies to pop culture icon was captured succinctly in this campaign. Etisalat keeps its finger at the pulse of the culture and just like with Saka (Hafiz Oyetoro) before him, empowers the lovable rogue.
- Etisalat’s The Switch starring Funmi Iyanda and Ebuka Obi-Uchendu
Etisalat rolled out a fresh team of celebrities who switched to the network with a series of glossy, high flying ads fronted by television hosts Funmi Iyanda and Ebuka Obi-Uchendu. Blending their work and personalities with their choice of network, this campaign follows previous ones with atelier Mai Atafo, publisher, Adesuwa Onyenokwe and mogul Soni Irabor.
- Ambode All stars- Gbabe
The inescapable, undeniable campaign jingle of the 2015 electoral cycle came from Lagos state with the all- star team of Olamide, Ice Prince, Flavour, Banky W, MI, Dammy Krane and Yemi Alade singing the praises of the All Progressives Congress (APC) candidate Akinwunmi Ambode in what was essentially an extended music video. The chorus was catchy, beat was sweet sounding and the candidate for the duration, appeared more attractive.
- MTN’ s We were there
Communications giant MTN have done some memorable ads in their time but We were there played like a soundtrack to our lives should we decide on taking a trip down memory lane. A nod to the past and an assurance of sturdy reliability in days to come, this ad represents all the good things we remember about MTN. and none of the bad.
- The one where Timi Dakolo meets Theo Walcott, Mikel Arteta and Santi Cazorla
Never mind that we don’t understand how soccer star Theo Walcott would want to own a Sterling Bank account or ATM card, the look on Timi Dakolo’s face as he ran into Mr Walcott and his colleagues was priceless enough to make us forgive such minor details.
Konga’s visually exciting ad for their #FoundOnKonga boasts so many riches including an expectant Tiwa Savage taking delivery of baby items and Don Jazzy repping for Beats by Dre. But the icing on the cake has to be that glorious soundtrack, Happiness as performed by Niyola. Without stealing away attention from the rest of the ad, the music takes the ad, already a marvel of sights to a whole deeper level.
- Guaranty Trust Bank- African Pride
GTBank’s African Pride is the one visual medium that succeeds in showcasing an Africa that is a Africans can be proud of, one that is a hub for big business, tourism and entertainment. Using stunning imagery, a welcoming atmosphere and positive experiences to sell the continent to the world, African Pride is a minor achievement in contemporary media portrayal of the continent.