FitFam™Fest, Africa’s largest fitness festival, gets bigger this year in conjunction with AXA Mansard as AXA Mansard FitFam™Fest just as it prepares to attract thousands of fitness lovers in Lagos. This year’s edition comes with a promise of more fun, excitement and of course, many health benefits. It is scheduled to take place on 25th of November, 2017 at the prestigious Ember Creek Waterfront on Water Corporation Drive, Victoria Island.

It offers a unique holistic experience comprising amazing fun-fitness, food and wellness activities for family, friends, fitness freaks and those passionate about being healthy. To add some colour to the event, celebrity fitness coaches expected to lead include Maje CEO Eden Lifestyle and owner of The HIIT Squad, AfriFitness Boss Rachel from the United Kingdom, Seyi Shedams Fitness as well as top fitness outfits like Breathe Studio and RyderLounge.

AXA Mansard FitFam™Fest is introducing never-before seen activities like the Fitfam Assault Obstacle Course- sponsored by Skechers, Silent Disco Glow-in-the-dark Neon Spinning/Yoga/Dancing and the most fun 5K Colour Run. The choice of this year’s theme #ColoursofYou is as a reflection of the vibrancy and diversity of the participants and activities anticipated.

Speaking on expectations on the event, Maje Ayida said, “The HIIT Squad will take attendees through a series of high-octane bodyweight HIIT routines. This will test the strength, agility, balance and stamina of all participants. People should come see why HIIT is a global workout success, all fitness levels are welcome.”

In his words, AXA Mansard Health Limited CEO Tope Adeniyi stressed that the leading insurance organization is concerned about lifestyle choices of Nigerians. He said,  “Everyone needs to make healthy decisions in every facet of their lives, not just in managing their finances or insuring their lives and health. Increasing public awareness of the need for a wellness focused lifestyle is something we are passionate about at AXA Mansard. Through this event that celebrates health and fitness, we intend to walk hand-in-hand with our customers and indeed the public, as together we take necessary steps towards living healthy, because everything depends on your wellbeing.”

Another sponsor-Three Crowns Milk noted, “in the bit to drive fitness as a lifestyle, Three Crowns has gone further to encourage consumers to ‘work out with whatever’ as opposed to relying solely on proper gym equipment. Mothers have become innovative, using household furniture, food stuff to work out and having fun all the way. The brand launched a thematic campaign –Stay fit in every moment –  with this it  launched the #TC30daysfitnesschallenge which has gone on for three seasons.”

Ember Creek Waterfront will for the first time be used to its full capacity, from the Mezzanine rooftop; which will hold over 50 food vendors, to the fitness centre on the middle floor, right down to the beach waterfront where 9 Extreme Obstacles over 300m will stand as well as a Vegan village hosted by Lagos VegFest, Kids Zone and lots more.

The Main stage will house an assortment of activities from encore fitness parties to the Muscle Man and Bikini Model Championships hosted by Lifeland.ng. Exclusive discounts on fitness gear and equipment will be offered at the festival.

Get ready to have lots of fun and show the #ColoursofYou

For more information, registration, sponsorships and partnerships please visit www.fitfamfest.com or email [email protected]
Join the conversation:
Instagram: @Fitfamfest
Twitter: @Fitfamfest
Hashtag: #AXAMansardFitFamFest #Fitfamfest2017

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