To execute a successful campaign, a marketer needs not only the right people but also the right tools- tools that ...
Nigeria is filled to the brim and spilling over with magnificent creatives, particularly fashion creatives. Nigerian fashion designers have not ...
What good is a wink if it’s done in the dark? So also, what good is an advertisement if barely ...
Welcome back to the 10 from 20 list! Again, our list celebrates the breakout stars of 2020. Young, relatively new artists who rose from obscurity (at least, some of them) to ubiquity within the 12 horrid months 2020 threw at us. 9 of them are below 25. Most of them released their debut projects this year.
With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.
The presence of a market is a significant characteristic of an ever functioning society. With a population of over 14 ...
If there’s anything Lagosians are good at, it’s having a good time. They’ve mastered the art of drinking cocktails, gyrating ...
The world of movies is a world of magic. To tell stories so compelling and immersive that it could make ...
If today, you google “Disney in Africa”, you will find news about goats. No kidding. Go on, try it. You ...
Not too long ago, social media was in an uproar after a certain Tosin Silva posited that Laycon, winner of ...
Despite the pandemic. Nigeria’s entertainment industry is making money. It is time to give it more!
Nigeria is facing a crippling population boom and at the centre of it is its famed mega-city, Lagos state. Nobody ...
Editor’s note: In an incredibly difficult year defined by the coronavirus pandemic, the Nigerian film industry entered a new paradigm ...
As is YNaija‘s annual tradition, the anticipated Art 99 list has just been revealed, introducing the most influential figures in the world ...
The revolution Nigeria’s fashion industry is currently experiencing cannot be stopped by even a pandemic that has kept us at ...
We are addicted to telling stories at RED | Africa. We do this in as many forms as you can ...
When you strap on a headset to view Joel Kachi Benson’s award-winning short film, Daughters of Chibok, you are transported ...
If you make enough friends in Lagos, you’d have a couch to sleep on in every country around the world. ...
Forty-three years ago, Nigeria and the United Nations Educational Scientific and Cultural Organization(UNESCO) collaborated to host the second edition of the World ...
The coronavirus pandemic, amongst other factors, has caused drastic changes to popular work culture in Nigeria. The civil service structure ...
Whatever appeals to you the most cannot do a better job than music does; arguably. ‘Food for the soul and ...
The board game Android Netrunner poses an interesting premise as its core gameplay: what would happen if the world was ruled by global ...
How does any organisation get an audience to perform an action, adopt a mantra, or adopt a point of view? They tell ...
You have made use of one at some point. To handle requests that would normally have required a phone call, a physical visit or a web search. From functional ...
Starting up a business in a country like Nigeria, where most of the policies are against your favour, is not ...
Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the ...
Nigeria has a diversity problem. We see it on our streets, in our schools and in our interactions on social ...
Remember a time when CEOs of multi-million dollar businesses were mythical figures, couched in their private lofts, separated from the ...
We are addicted to telling stories at RED | Africa. We do this in as many forms as you can ...
“Nature is healing. We are the virus.” One of the small comforts of the lockdowns put in place by governments around the ...