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With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.
Read MoreEditor’s Note: A young-world revolution is unfolding before our eyes, rupturing the idea that only experience can change the world. Increasingly, young people are participating actively in all aspects of…
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