Over the past few years, Nigerian influencers have taken over social media, setting trends that go far beyond the country’s borders. From Instagram to TikTok, YouTube to Twitter NG, these…
It’s becoming a daily phenomenon. Someone waltz into social media and tries to teach others what’s passe and what’s modern. You’d agree that there seems to be a muse determining…
With consistent demand for market expansion and the rise of social commerce, brands are increasingly leveraging on different key influencers, including micro- and nanoinfluencers, kidfluencers, and virtual influencers. Apart from the widely-recognised ‘social media influencers’, there are persons who actively attract a different market: elite, crème de la crème, exclusive – with a taste for the finest products.