Category: CifromRED

Popular markets to shop for textiles in Port Harcourt

Rivers State capital, Port Harcourt is the fifth-largest city in Nigeria after Lagos, Kano, Ibadan and Benin City. The city is popularly known for its bubbly lifestyle and a thriving…

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Ideal markets to shop for textiles in Aba

Aba is popularly known as Enyimba city, the city of Elephants. Located in Abia, the city is the commercial nerve centre in the Southeast of Nigeria alongside Onitsha. Aba is…

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These are the biggest gadget markets to visit in Nigeria

Nigerians are avid users and consumers of technology and the gadgets they come with – from phones to tablets, laptops, airpods, earphones, chargers, screen guards, batteries and many more technological…

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Where to get the cheapest outfits outlet in Lagos

Lagos is undoubtedly Nigeria’s home to EVERYTHING. What isn’t in Lagos? From being crowned Nigeria’s Silicon Valley, to being trendsetters in pop culture, it is no kidding why it's tagged…

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Where to get the cheapest outfits in Plateau

Plateau State is home to some of Nigeria's most fascinating markets and antique shops. Many companies have begun to integrate exhibits and other similar activities into their marketing strategies, even…

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Earworms, catchy tunes and Airtel’s memorable 444 campaign

Throughout history, advertisers have used attractive melodies to entice customers. This basic technique has shown to be a failsafe plan that works time and time again. An appropriate jingle can…

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The best markets in Warri for your next clothing haul

Warri is considered the commercial capital of Delta State due to its oil refinery, markets, and cosmopolitan identity. Warri’s markets are all distinguished by the goods and items they sell.…

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Only 33% of Nigerians ‘pay close attention’ to billboard ads, study finds

According to a new study conducted by Culture Intelligence from RED, it was discovered that most Nigerians (81.8%) believe that billboards are an effective means of advertisements, with many stating…

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Experts proffer solutions to Nigeria’s dwindling health insurance coverage

A new study conducted by Culture Intelligence from RED indicates that a disproportionate number of Nigerians who own health insurance get it only through their workplace contract. Even with the…

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72% of young Nigerians are interested in owning a house but highlight fund, fraud, and access to innovative products as challenges

A new study conducted by Culture Intelligence from RED reveals that with 72% of young Nigerians interested in owning a house, fraud, access to funds, and provision of innovative real…

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Online shopping in Nigeria

Over 70% of Nigerians prefer offline shopping due to insecurity and logistics issues

According to a study conducted by Culture Intelligence from RED, 76% of Nigerian consumers prefer to shop offline, citing online fraud, trust, and awareness as overriding challenges. With the economy…

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Big Brother Naija

Big Brother Naija could provide MultiChoice with a much-needed shot in the arm

Despite the intense criticisms among many conservatives, especially religious and political leaders, Big Brother Naija remains popular among young Nigerians and millions of Africans. With auditions for the sixth season…

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Go-to shopping malls in Abuja for your brand’s next activation

Nigeria, known as the giant of Africa, boasts of a huge population and rapid-growing economy. The prospect of millions of customers has enticed investors, especially in the retail and wholesale…

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The best farmers’ markets in Ogun

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ogun is a state in southwestern Nigeria. With a total population of…

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The most popular cinema malls in Nigeria

A mall is also a popular destination for vendors, shoppers, sight-seeing tourists, and marketers. The venues are used to host product shows in order to attract new buyers. But what…

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Heineken’s #NeverWatchingAlone leverages on star power to drive brand engagement

Every avid football fan knows that the popular lager beer, Heineken, is the proud sponsor of the UEFA Champions League, one of the world's most renowned club championships. This year,…

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The go-to fresh food markets in Ilorin

Nigerians enjoy buying and selling. Wherever there is a Nigerian population, there is bound to be a demand. Ilorin is a city in Kwara State, Nigeria that has a population…

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Where to get the freshest vegetables in Bauchi

Bauchi is a city in northeast Nigeria, the capital of Bauchi State, of the Bauchi Local Government Area within that State, and of the traditional Bauchi Emirate. The state was…

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Where to get the cheapest shirts, dresses and pants in Abuja

Where do you go to find the cheapest, most affordable second-hand clothes in the high-brow city of Abuja? There are only a handful of markets in the state focused on…

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A guide to the best vegetable markets in Nasarawa

Nasarawa State is one of the 36 States of Nigeria, located in the north-central geopolitical zone of the country. Several marketplaces can also be found in the district. These markets…

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IndyCar’s ‘Defy Everything’ campaign delivers a ‘tyre’d commercial, but its aggressive digital strategies serve as its saving grace

Racecar driving is all about the adrenaline rush. Fast cars, incredible speed and fierce competition, are the things that characterise the major racing sports that people enjoy. The phrase "extremely…

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A guide to healthy food markets in Gombe

Compared to marketplaces in Nigerian states such as Lagos, many people believe that the prices of goods in Gombe markets are modest and affordable. Buyers, sellers and marketers from surrounding…

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The 7 most prominent markets in Ibadan for your clothing needs

Ibadan, Oyo State's large capital, is home to a variety of prominent markets that attract thousands of buyers daily. Many people consider the prices of goods in Ibadan markets to…

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The 7 best markets to visit in Gombe

Gombe State, with Gombe as its capital, is one of Nigeria's 36 states. In October 1996, the Abacha military regime formed Gombe State from a portion of Bauchi State, giving…

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The most popular markets in Nasarawa

Trading is a lifestyle in Nigeria. Wherever Nigerians populate, anyone should expect interesting and wild negotiations and transactions - and our markets remain the best places for them. Nasarawa State…

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The most popular billboards in Enugu

Enugu has always shown promise for commercial activities. This development has brought about the urbanisation of the State, which, in turn, attracts investors, migrants and brands who wish to spread…

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The best shopping places in Port Harcourt

Port Harcourt is no doubt looking like one of Nigeria’s futuristic largest cities. For now, it is an industrial centre known for manufacturing of aluminium products, glass bottles and paper,…

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Top shopping centres in Cross River

Over the past decade, it is easy to argue that Cross River state has become more recognised for tourism and hospitality, maybe than anything else. The rise in urbanisation has…

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The most notable markets in Ebonyi

Ebonyi is predominantly an agrarian state. It was one of the six states created in 1996 and has grown phenomenally in population and economy. It is a leading producer of…

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81% of Nigerians want Twitter suspension resolved quickly, cite political and economic risks

A new study conducted by Culture Intelligence from RED reveals that the majority of Nigerians believe there are political and economic risks to the current Twitter suspension by the federal…

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