by Jewel Stephen
The Coca-Cola Company in partnership with (RED), invites all Nigerians to join efforts to help end mother-to-child transmission of HIV this World AIDS Day through the “SHARE THE SOUND OF AN AIDS FREE GENERATION” campaign.
Award winning hip-hop artist Wyclef Jean recorded a song titled Divine Sorrow for the (RED) campaign together with various Coke Studio Africa artists including Neyma, Chidinma, Navio, Rabbit and Shaa. Coca-Cola has partnered with MTN to make the song available for download with proceeds going to the Global Fund to fight AIDS, Tuberculosis and Malaria, and to finance grants which provide HIV prevention, testing, counseling, treatment and care.
The campaign shares a message of hope and unity to empower today’s youth to understand that they can be the generation to end the AIDS pandemic. 650 babies are born with HIV every day, yet life-saving medication exists and costs as little as $.40 a day. That same medication can reduce the risk of an HIV-positive woman passing on the virus to her baby by 95%.
In 2013, for the first time since the discovery of the virus, more people were newly added to treatment than were newly infected with HIV, a critical milestone marking the beginning of the end of AIDS.
“One of the primary goals behind the movement of this campaign is to use the power of music to rally millennials in realizing that an AIDS Free generation is within reach,” said Emmanuel Seuge,
Vice President, Global Alliances & Ventures, The Coca-Cola Company. “We are grateful to all of the artists who are joining us in this remarkable effort.”
The Coca-Cola Company is dedicated to the fight to end HIV/AIDS. Since 2006, The Coca-Cola Company and its foundation have committed over $15 million in the fight to end AIDS through awareness, education and prevention. In 2011, The Coca-Cola Company initially pledged $5 million to the Global Fund through the partnership with (RED) and has recently raised its commitment by an additional $2 million directly to the fund.
This year, Coca-Cola will leverage the size and scale of the system to rally for the cause ultimately activating this campaign in over 40 countries worldwide. “Incredible things have happened in the fight against AIDS, bringing the pandemic to a tipping point. There is much to celebrate, but we must also renew our vow to wrestle this virus to the point it becomes part of our history not our present, said Bono, (RED) co-founder.
(RED) partners like Coca-Cola are on (RED) alert this World AIDS Day to keep the pressure up, with the help of longtime AIDS activists Queen, and musicians Avicii, Deadmau5, Wyclef Jean, Aloe Blacc and OneRepublic. Music fans have been a real army in the fight against AIDS, we hope this campaign will swell the ranks.”
Coca-Cola and (RED) have partnered with OMAZE, a leading fundraising platform that specializes in offering the chance to win once-in-a-lifetime experiences that require fans to make a donation to secure a chance of winning. By visiting www.Omaze.com/CokeRED, fans will be able to enter to win incredible experiences, including:
Go Backstage with Bono and Win his Guitar: Get flown to a U2 show where Bono will give you his custom (RED) Gretsch guitar and sign it for you backstage. (Omaze.com/Bono)
The Ultimate EDM Year of Your Life: Avicii has designed his own special experience for a fan to win tickets to three of the biggest music festivals in the world and ultimately join Avicii onstage in Las Vegas next year. (Omaze.com/Avicii)
On-Stage with Queen + Adam Lambert: Queen and Adam Lambert are inviting two fans to sit on-stage for their concert at the O2 Arena London. They will also be given a VIP tour of Queen’s legendary recording studio in Montreux, Switzerland. (Omaze.com/Queen)
Live Like OneRepublic for a Day: OneRepublic has also created a fundraising experience where a lucky fan can spend the day with the band and enjoy VIP access to a show. (Omaze.com/OneRepublic)
To watch and share Divine Sorrow, go to http://www.youtube.com/watch?v=rquWgCAhY8Q