Media and Communications Strategist, Omonbhude Iyoriobhe has, alongside his team, launched Gene Media, a bespoke company that connects brands to their intended audiences through revolutionary digital communication.

Gene Media is a customer-centric company that deploys a novel approach to content strategy and attempts to redefine culture through unique storytelling. The launch comes concurrently with the occasion of Iyoriobhe’s 25th birthday and his renewed commitment to making strategic and positive contributions to the practice of media in Nigeria.

Speaking on the milestone, Iyoriobhe said, “The launch of Gene Media is timely as the media landscape in Nigeria and indeed the rest of the world, is currently experiencing a disruption with the introduction of new technologies.” He explained that New Media offers young people especially in Nigeria and Africa the opportunity to tell their own stories, rewrite new narratives and develop fresh ideas that will hopefully revolutionize parts of our culture.

Iyoriobhe’s five-year experience which cuts across media and politics, saw him serve as Head of New Media for the Grassroots Development Party of Nigeria Presidential Campaign that came fifth in the 2019 Presidential elections. He has spent recent months working in various capacities at leading Nigerian media company, RED | For Africa.

He holds a Masters Degree in Demography and Social Statistics from Covenant University, Nigeria.