by Akan Ido
Creative Director of Surkreo Design Solutions, Daniel Emeka talks about his career in graphic design, industry challenges and an upcoming creative event, The Blank White Sheet.
Career and Inspiration
Actually I didn’t start out with the aim of being a graphic designer; my aspiration was to become a medical doctor. When I left secondary school, I ventured into designs, loved and focused on it. Tried going back to College to study Computer Science because of the uncertainties of my choice of career from my family, but still went back to my first love design. 6 years into it, I have no regrets and I love what I do.
Sukreo Design Studios started out fully in 2011 and has evolved into not just a one stop solution for Graphic Design and visual communications but also into creating business solutions with creativity. We basically mix art with business and look for solutions “outside the box”. www.surkreo.com
Challenges
Being a designer, to me, is one of the most cryptic lifestyle ever. We wake up with a sense of adventure about everything we do. We get this sense of fulfillment, sometimes, for just living on the edge (irony I guess), but sometimes.
We enjoy what we do, but most times, most clients don’t appreciate the process. They often see a designer as the guy that “has design software installed on his laptop”. And this classification saturates the greatness that this industry has.
There are designers and there are designers, knowing the ones that can create solutions and appreciating the process is important.
I manage a design blog that celebrates most Nigerian designers, their creativity and lifestyle on www.designlayerz.net
About the Blank White Sheet
Every idea ever created, drafted or presented started from either opening a blank white page on your software or drafting it out on a blank sheet of paper. The result depends on how much solution we can pen down or that sheet, which in turn changes its value from being scrap to what, could drive change in the world through design, creativity and innovation. Blank white sheet, which was established in 2011 has evolved from being just a design meet to a multi-disciplinary event; showcasing creative from different fields.
At this year’s event in partnership with Intel we intend highlighting the creativity and tips on being a successful creative entrepreneur. The essentials needed in creating your tomorrow. It will take place at the;
Excellence Hotel and Conference Centre, Ikeja, Ogba Lagos on Saturday 27th July, 2013 by 11: am.
This is a pre – registration event and it’s totally free, all you need to is fill in the registration form on www.designlayerz.net/blankwhitesheet. There are limited spaces available so please register early and confirm your attendance as well.
Creatives such as designers, photographers, web and IT gurus, video editors et al would definitely find a kick in this event but really intended for everyone that uses any form of creativity. Everyone I guess.
