MTV Base Musicology to explore state of Nigerian entertainment industry post-COVID

As part of its continued commitment to advancing Nigeria’s talents, music, lifestyle and entertainment, MTV Base will be airing another edition of its quarterly music discourse, ‘Musicology‘ on Thursday, 5 August at 20:00 WAT / 21:00CAT, on DStv Channel 322 and GOtv Channel 72.

Centred on the theme, “The Entertainment Industry Post-Covid; Way Forward”, this quarter’s edition will explore different aspects of the music business and proffer workable solutions to the new challenges of the music industry brought about by the pandemic.

Hosted by ViacomCBS Networks Africa (VCNA) Culture Squad icon, the enigmatic Dadaboi Ehiz, this Musicology discourse will feature gatekeepers and key players in the Nigerian entertainment industry, including – Joey Akan (Music Critic/Columnist and Pop Culture Commentator), Oyinkansola Fawehinmi (President, Digital Music Commerce and Exchange Limited), Lanre Shonubi (OAP, Hot FM), Motolani Alake (Editor, Pulse Nigeria), Titilope Adesanya (Project Manager, EMPIRE; Olamide, KiDi, Fireboy DML, Yaw Tog, Kizz Daniel, L.A.X).

“The pandemic has had a huge impact on businesses across every sector and the music industry is no exception. For this quarter’s edition of ‘Musicology’, our industry experts will be comprehensively exploring different aspects of the music business strongly affected by the pandemic and mapping out viable solutions,” said Solafunmi Sosanya, Senior Channels Manager, VCNA, on the forthcoming dialogue.

“We believe that through this conversation, entertainment industry practitioners across the continent will be armed with the requisite knowledge to take on the challenges posed by the ‘new normal’ and turn them into advantageous and indeed, profitable ventures” she concluded.

Watch previous editions here: https://www.youtube.com/channel/UCRncuV3fVHuHXCDIqYr7ueQ

This quarter’s edition of Musicology will be aired on MTV Base, DStv Channel 322 and GOtv Channel 72, on Thursday 5 August at 20:00 WAT.

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About MTV Base

MTV Base is the leading youth media brand inspired by music in nearly 180 countries and 450 million homes worldwide, connecting with over 350 million fans across all social media platforms. A unit of ViacomCBS International Media Limited Nigeria (NASDAQ: VIAC; VIACA), MTV Base operations span across cable and mobile networks, live events like the MTV Nigeria Music Awards, reality shows, and music shows. For more information about MTV in Nigeria, visit http://www.mtvbase.com.

About Red Media Africa

Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and the International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognized with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.

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