by Tolu Orekoya
For the second year running, Nigeria has taken the bronze medal for Most Valuable African Nation Brand at an event hosted by Brand Africa in association with Brand Finance. The top ten were:
- South Africa (218 points)
- Egypt (1o9 points)
- Nigeria (88 points)
- Morocco (48 points)
- Algeria (45 points)
- Angola (31 points)
- Tunisia (24 points)
- Kenya (19 points)
- Ghana (18 points)
- Ethiopia (12 points)
According to the Brand Africa press release:
The Global Nations Brand League is based on Brand Finance’s comprehensive analysis of the impact that a country’s reputation and image have on foreign consumers and investors. It combines a wide range of economic, demographic and political factors, and is based on in-depth research by Brand Finance’s global network of offices. The research is based on a multitier methodology that encompasses qualitative, quantitative and secondary research.
Each nation brand has been accorded a brand rating: a benchmarking study of the strength, risk and potential of the brand as well as the brand value: a summary measure of the financial strength of the brand. The research investigated the value drivers of a nation, what a nation is worth, how it generates value and what the year-on-year change is in the value generated. It also provided an opinion on the value of the strongest and most-valuable brands in the world. The league table is critical to fully understanding the value drivers of a country and how these drivers affect the nation’s brand.
“More than half of the world’s fastest growing economies are from Africa, paving the way for Africa to transform itself from being a net importer of goods and services to being self-sufficient and a contributing rather just a consumer member of the global economy.
“Underpinning the growth of Africa is an enabling environment that’s being creating by its diverse and positively evolving nations. The Top 10 Most Valuable African Nations are without question among the most dynamic African nations at the forefront of re-inventing the Africa’s image, reputation and competitiveness,” said Thebe Ikalafeng, founder and chairman of Brand Africa.
Way to go!