by Akintomiwa Agbaje
Alder Consulting is set to release the Alder Social Media Report (AlderSMR), a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). This comprehensive report features contributions from experts across the world who analyse the impact of social media and its invaluable contributions to business, politics, governance and culture.
Subomi Plumptre, Executive Committee Member at Alder Consulting and the Head of the Social Media Practice said, “Because of the vastness of the report, it will be released in 2 volumes. The first volume features Nigeria’s top social media brands and will be released on January 31st, 2014. A special brand mark will also be released which can be used by the top ranked brands. The second volume includes all contributory articles and insights for businesses & brands. It will be auspiciously released during Social Media Week, February, 17th – 21st, 2014. The decision to stagger the release of the report takes into consideration the fact that individuals will like to download the report directly to their mobile devices. Social Media Week will also provide a great platform to discuss the data from the report”.
Topical areas of the report are: Top Social Media Brands in Nigeria; Nigerian Social Media Trends & Insights and Expert Articles by notable African and International contributors including Morin Oluwole (Facebook), 2go, Michelle Corsano Pellettier, Kate Henshaw and many more.
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