With the desire to provide solutions to the growing problem of fitting indigenous ideas into the global sphere, the Communicators for Christ Fellowship has setup The Academic Summit 9.0 with the theme “Create. Glocalize”
The theme was inspired by the recent trend of Nigerians using their originality in creating products and selling it to the world. The term “Glocalize” was coined from a combination of local and global. According to Oluwamayowa Adeyemi, head of the planning committee “Daily we see people using the Nigerian narrative to tell their own stories while infusing our culture into it. The Academic Summit 9.0 wants to teach participants how to develop their creations be it a product, service, talent, skill etc and make it global standard without losing touch of the Nigerian originality.”
The Academic summit is an annual media programme organized by the Communicators For Christ Fellowship of the department of Mass Communication, University of Lagos. This event has been running for eight years with themes that have examined trends in the media world and taught participants practical ways to use these trends.
This year, The Academic Summit sees eye to eye with the Nigerian government’s crave for local industries to offer products and services that will be affordable to the Nigerian society and at the same time compete successfully with foreign brands.
Seeing the need for the Nigerian story to be made global, Zegist an online news website sponsored the summit with a creative writing contest. The creative writing contest awards winners the sum of 180, 000 naira. ALAT have also seen the relevance of this event and have committed their resources to making it a success.
For ease and specialization, this year’s summit goes beyond the roundtable, seminar room lecture. Create. Glocalize would be dissected for participants to fit into workshops handled with finesse by intellectual media persons. Digital Marketing would be taken by Communications and Public Affairs Manager of Google West Africa, Taiwo Kola Ogunlade. Japheth Omojuwa would be handling Online Journalism. Creative Direction will be taught by Akintunde Bada, country manager of Viacom International Media Network. Osagie Alonge, editor in chief of Ringier Africa Digital Publishing would be taking Content Development. Other Media Professionals to be expected include Mowunmi Owodunni, MD STB McCANN, Femi Odugbemi; award winning Film Maker, Rufai Oseni Renowned Broadcaster
The ideas to be shared by the renowned media persons, the cash prize to be won and stories to be shared heightens expectations this year. Students would be made to see that indeed there is a lot of meaning to their so called crazy and local ideas. The Academic Summit 9.0 would teach them that they can be global yet original.