Nigerian-run businesses (and this includes social media vendors) do not totally get the importance of customer service. Beyond tweeting “RT, My customer might be on your TL”, there’s more to ensuring an enduring relationship with your customers and consequently more money in your pocket. The two go hand in hand. These are the lessons Ikenna Ronald Nzimora shared after this happened:

You need to talk to your clients and get their important dates and anniversaries for which they will be needing cakes in a file. Then review weekly and call/sms to remind them one week before each date. That way you up your orders consistently. https://t.co/YCvn74RPUt

— Ikenna Ronald Nzimora (@ronaldnzimora) November 22, 2017

So if you’re interested in the how, see below:

who only contacts their customer when they want to make money. Sending them SMS and all that on public hols and their celebrations puts you top of mind with them. And oh, thank them too after each order.

This is a crash course. But it should get you started.

Blessings and enjoy

— Ikenna Ronald Nzimora (@ronaldnzimora) November 23, 2017

The little things count.