by Oge Okonkwo

February, 14 2014, was a day filled with love and utmost glee as Oral-B gave to the final two winners of the Winning Mouth App designed to help Nigerians assess their oral care and develop healthy oral hygiene habits. Adebiyi Adewunmi and Rafiat Raheem entertained listeners with their delectable personalities on air after they were announced to be the last two winners of the online competition.

Adebiyi, a graduate and branch supervisor at AMA stores Ajah, a gentleman with a kind heart, the type of fellow that would hold the door open for a lady to get down, the type that writes love letters and sticks them between a box of chocolates on Valentine’s day, the type that sends flowers to his wife in Ibadan just to show how much he loves her (this is not wishful thinking, I actually witnessed it), a newly-wed, amazing husband and brother to two lovely sisters, a part time football player, an all time Chelsea fan, a lover of music made by Tuface Idibia (who he thinks will sound great even if he was making music from Venus, Jupiter or Mars) and a conveyer of the message that pounded yam and Egusi soup is not just food but a way life.

And, Rafiat Raheem Tijani, more than just a lady, she is a wife and a mother of a 10month old baby, a big sister and a friend, the type of woman that watches your back for you as her face is constantly spread out with bright smiles and kind eyes. A self employed caterer from the city centre of Dopemu Lagos, who makes beauty out of cakes, her portfolio shines with cakes as large as 6 foot doors to finger foods, in her words two things inspire her, the love themed music of Tiwa Savage and her ability to help people to ‘eat, love and pray’ as food is an excellent conduit in our quest for a better life.

The two winners let it all out on their ‘15 minutes of fame’ with OAP CheChe of Wazobia fm. Adebiyi spoke of his endless love for his wife while Rafiat spoke of the joy of having a family, a baby and the priceless moments she shares brushing his teeth, holding his hands, watching him grow (so adorable-I almost cried). When asked how they came in contact with the competition, Rafiat said she merely took her husband’s advice, “my husband saw the link online and he told me to take the test, you know how husbands are always proud about their wives dentition and oral hygiene, so I did and here I am today”, Adebiyi said he has been a user of the Oral-B brand for quite a while now and he stumbled on the online competition by chance, “I was researching for some things online when I saw the link and decided to take the test, I am actually very happy I did because that decision has brought me here”.

As winners of the competition, they both walked home with, a year supply of Oral-B All Round Protection toothpaste and a special goody bag available to all winners of the ‘Winning Mouth’ competition, prizes they were really excited to have received. Adebiyi said “I want to thank Oral-B for their commitment to dental care and their attitude towards giving back to their customers. Although I am a big sceptic when it comes to online competitions, Oral-B has proved me wrong and I am happy to be associated with them”.

The Winning Mouth competition was an interactive Oral-B forum on Facebook meant to engage consumers, assess their oral care habits and help them change unhealthy ones for better and more effective habits. The competition ran for one month on www.facebook.com/oralb.

Speaking on the Winning mouth campaign, Ayotomiwa Ajewole, Procter & Gamble’s Brand Communications Manager explained the purpose of the consumer engagement. “The test is a dental self-care assessment tool aimed at helping Nigerians develop healthier teeth, educating them with hygiene tips from the most recommended oral care dentists worldwide” he said.

Oral-B toothpaste is a product under Procter and Gamble’s oral care brand, including toothpaste and toothbrush.

 

 

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