by Chi Ibe
1. Forget all that BS about ‘saturated market’ and ‘dis-intermediated audience’, if the content is good, Nigerians will watch
2. Nigerians love good quality – even if it’s shot in South Africa
3. Authentic always, always, always work
4. Patoranking struggles with the English language (quite BAAAAADLY), but who the heck cares?
5. Sponsorship still make a lot of sense