The Media Blog: Project Fame got a winner on Saturday, but were you paying attention?

They need to go and wash their head in a celestial river o.

Did you hear that erstwhile number one music reality show on our television sets got a winner two days ago? And it just happened like that, like that. As if nothing happened.

We won’t lie. We almost missed it. You too, don’t lie, you didn’t even know the show was rolling to an end. In fact, if you will confess, some of you did not even know the show was still on, or didn’t know when it started, or didn’t really feel as if something important was happening.

Anyways, Okiemute Ighorodje, who is a graduate of Linguistics & Communications from the University of Port Harcourt has won the ninth edition of the show. She is 25 years old.

Per the official press release: “With her victory, Okiemute smiles home with the grand prize of N5 million, a brand new SUV and a recording contract.”

We like Project Fame. But something was clearly different this year let’s all sit down around the village square and tell ourselves the truth.

Fan favourite for almost a decade until now, it has set a new standard for eight years until Waje/2face/Timi/Patoranking happened to it.

It also doesn’t help that Okiemute auditioned on The Voice Nigeria in South Africa (ah, Irony, Nigeria is thine home) only a few months ago, and was sent home. If you’re trying not to be seen as the overpowered brand, imagery like that isn’t really your friend.

 

(Okiemute is really good though. She was so good yesterday, she made Joke Silva cry.)

But competition is good. As is free enterprise.

Let’s see them come back roaring next year, ready to lock horns with the competition.

And imagine the buzz if they manage that Voice-scale quality, or even outpace it, while doing everything – top to bottom – in Nigeria?

Game completely on.

 

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