by Isi Esene
Just in time for the New Year, the producers of Rubbin’ Minds, the influential TV talk-show for young Nigerians have announced major upgrades.
“It’s been five spectacular years, and we’re excited to take this to a whole new level in 2013,” says Adebola Williams, who is executive producer of the show.
The first change to the show is the announcement of a new host: the lawyer on-air personality and event compere, Ebuka Obi-Uchendu.
Obi-Uchendu, who holds two Masters degrees in Intellectual Property as well as Communications Law both from the American University, Washington DC takes over the presenter’s show on the first show of the year – Sunday, 6 January, 2013.
“Obi-Uchendu has been an influential voice for young people across issues – from pop culture to politics – over the past few years,” Williams explained. “As an issues columnist on Thisday Newspapers, anchoring the country’s first youth-centred Presidential Debate, writing for the YNaija FrontPage and for Leadership, amongs others. He mirrors the ‘Rubbin’ Minds prime position as the conversation driver for young people nationally, and he will be an effective face and voice for that imperative.”
Obi-Uchendu will be joining the show along with a new set, and new segments on the show – broken into news analysis, discussion and culture interview.
“I am very excited to be joining the A-team at Rubbin’ Minds,” Obi-Uchendu said. “This is the show to be on to know what young people are talking and thinking about at any time. If it’s real and if it’s topical and it concerns young people, we will be discussing it, and I look forward to that ongoing conversation.”
Rubbin’ Minds is a production of Y! TV. More information is available on www.ynaija.com, and on Twitter @YNaijaTV. The official website for the TV show will be unveiled at www.ynaija.com/tv on 11 January, 2013.
The ad campaign for the re-loaded show has also been released to the public – and will be deployed on social media, print, TV and outdoor.