by Sola Fasasi
It was an expectant audience that received the release of the Dorobucci video, the anthemic, witty new single by Don Jazzy and his team of superstars. It was going to be the first television appearance of the newly reconstituted Mavins and at the same time the visual debut of new recruits Reekado Banks, Korede Bello and Di’Ja.
Dorobucci video lives up to the very high standards set by Don Jazzy in his previous appearances. Urbane, modern and forward thinking, the video celebrates the team’s present successes and charts a course for their future achievements.
Glossy, campy but not without its drawbacks, Dorobucci is a thrilling return to form for the Mavins who had a middling run with Solar Plexus, their first outing and suffered a blow with the departure of Wande Coal.
It begins with Don Jazzy himself in a conference room, thrilling his staff with his fabulous tales and continues with each Mavin, getting their chance to shine with their respective solo-spots. Tiwa Savage is the diva who spends the whole day shopping; Dr Sid cruises on a speedboat with some fine female company and Korede Bello lives up to his title of Doro mega superstar. The narrative arcs flow into the next and the stories work in particular to endear the new acts to the fans.
The shots are exciting with wonderful locales and a delicious gimmick where Don Jazzy spells out his desire for world domination by having a caddie shoot a golf ball in Lagos that lands in Obama’s white house. The video highlights the right balance between humour and cockiness and succeeds in not alienating the masses from the fast lifestyle happening onscreen.
Everything culminates in a costume party thrown at a mansion that looks like a scene straight out of BazLuhrmann’s2013 film adaptation of Fitgerald’s The Great Gatsby. All the Mavin’s gather for a rollicking good time, complete with flowing wine and Playboy-like housemates.
Dorobucci emerged as a force of nature upon release earlier in the year, what with its social media appeal and pop culture acceptance and the video is a worthy interpretation of the massive hit. It doesn’t break new grounds in the field of music videos and its themes do not differ much from whatever else is out there but it rocks in its own unique way.
Don’t let anybody tell you otherwise.