The South African Brewery (SAB) has made its entry into the Nigerian beer and beverage industry with its production plant in Anambra State. Anambra State Governor, Peter Obi, while fielding questions from newsmen, said that the SAB production plant which will be commissioned this month in the State is the biggest in sub-Saharan Africa.
He observed that foreigners’ perception of Nigeria was at variance with the true situation in the country.
“The perception of Nigeria by foreigners is far worse than it is in reality. The truth is issues about Nigeria are usually over exaggerated by foreigners. The South African Brewery, if they show you their report and perception about Nigeria before coming to build their plant in the country, they wouldn’t have invested in the country.
For instance, if you look at Heineken’s global income, 11.5 per cent of their income is from Africa and Middle East. “Out of this 11.5 per cent, six per cent comes from Nigeria. Today, Guinness derives 6.1 per cent of its global income from Nigeria. In fact, Guinness sells more in Nigeria than its home country.
This will tell you that despite the challenges we have, which the Ministry of Trade and Investment is working with state governments to address, Nigeria still remains the best investment destination for genuine investors across the world,” he said.
Meanwhile, SAB operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. Its portfolio of beer brands are Carling Black Label, Hansa Pilsener, Castle Lager, Castle Lite and Castle Milk Stout. Its full brand portfolio includes ten beers and five flavoured alcoholic beverages.