Tag: raphael afaedor

PROFILE: Raphael Afaedor is one techpreneur who simply gets it right

by Usman Alabi The first time Raphael Afaedor was in Nigeria, he came in as a staff of the Notore Chemical Industries, a fertilizer company. He might not have known…

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Why Rocket Internet has been (very) good for Nigeria (YNaija Long Read)

by Seun Adegoke Oyeniyi Burning heavy cash on marketing and engagement to tear down market reluctance to e-commerce in emerging markets is the signature strategy which Rocket’s success is attributed to. …

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$1 billion! 90,000 sq.ft! Tens of thousands of dollars! YNaija Investigates Jumia vs Konga (Conclusion)

by Adegoke Oyeniyi, for YNaija On the first anniversaries of Nigeria's leading (and feverishly competing) e-commerce companies, we go beyond the deluge of Google and Facebook adverts, and look at…

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