by Usman Alabi The first time Raphael Afaedor was in Nigeria, he came in as a staff of the Notore Chemical Industries, a fertilizer company. He might not have known what fate had for him at that time, but Raphael was definitely not a kind of man who would lie low in the face obvious... Read More

Jumia, mark zuckerberg, nigeria, raphael afaedor, technology

May 31, 2014

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Why Rocket Internet has been (very) good for Nigeria (YNaija Long Read)

by Seun Adegoke Oyeniyi Burning heavy cash on marketing and engagement to tear down market reluctance to e-commerce in emerging markets is the signature strategy which Rocket’s success is attributed to. It seems like ages now, but it has only been two years since Rocket Internet GmbH touched down in Nigeria’s e-commerce space with the launch... Read More

July 24, 2013

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$1 billion! 90,000 sq.ft! Tens of thousands of dollars! YNaija Investigates Jumia vs Konga (Conclusion)

by Adegoke Oyeniyi, for YNaija On the first anniversaries of Nigeria’s leading (and feverishly competing) e-commerce companies, we go beyond the deluge of Google and Facebook adverts, and look at the character, future and people behind these attractive brands [READ: Jumia vs Konga – Who is winning the war? YNaija Investigates the numbers, the hype,... Read More

DealDey, etisalat, Hakeem Belo-Osagie, harvard, Jumia, kaduna, kalahari, kasuwa, Konga, Mocality, Nasper, Oregun, raphael afaedor, rocket internet, sim shagaya, taafoo, tunde kehinde, Warri, ynaija investigates

PROFILE: Raphael Afaedor is one techpreneur who simply gets it right

Why Rocket Internet has been (very) good for Nigeria (YNaija Long Read)

$1 billion! 90,000 sq.ft! Tens of thousands of dollars! YNaija Investigates Jumia vs Konga (Conclusion)

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