by Usman Alabi The first time Raphael Afaedor was in Nigeria, he came in as a staff of the Notore Chemical Industries, a fertilizer company. He might not have known…
by Seun Adegoke Oyeniyi Burning heavy cash on marketing and engagement to tear down market reluctance to e-commerce in emerging markets is the signature strategy which Rocket’s success is attributed to. …
by Adegoke Oyeniyi, for YNaija On the first anniversaries of Nigeria's leading (and feverishly competing) e-commerce companies, we go beyond the deluge of Google and Facebook adverts, and look at…