y!business

.@Wildeyeq: 5 ways to kill your brand easily (Y! Business)

by Edward Israel-Ayide This one you will agree with easily: TECHNO can copy all that SAMSUNG has done all it wants, but it will never be SAMSUNG. Android phones have become ubiquitous and cheaper, but there is still only a clear leader in that market- SAMSUNG. Why? Innovation. Lengthy articles have been written about how... Read More

5 ways, edward israel-ayide, opinon, vrands, y!business, ynaija

September 23, 2014

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@Ronaldnzimora : How to market anything to anybody (Y! Business)

by Ronald Nzimora Dear Business Friend, Marketing is simply 2 things: Maths Behavioural psychology The maths involves customer acquisition cost (if you don’t know this number, you’re dead meat), initial profit per sale, lifetime customer value, upsells, cross sells, undersells, etc. Customer Acquisition Cost (CAC): is the amount of money you spend to get one... Read More

marketing, opinion, ronald nzimora, y!business, ynaija