TICKER: Nokia apologizes for misleading consumers with false advertising

Nokia is eating a bit of crow as it’s been forced to apologize for misleading consumers when marketing a new line of phones.  The company said this week that it actually didn’t use the “PureView” camera on its new Lumia 920 phone to shoot video that it used in an ad.  The company also admitted that some of its photography samples were also simulations.

Bloggers attacked the company for lying to consumers, noting that the images were not actually captured by the Lumia device.   The company instead used a hand-held video camera and lighting rig to create the marketing materials.   They then compared this technology with their competitors.

Nokia’s mistake couldn’t have come at a worse time.  The company is now seeking to regain its positioning in the smartphone market after losing massive amounts of market share.  Now, the company must work to regain consumer confidence.   Once the leading company in the smartphone market, Nokia has been conquered by Apple and Samsung, among others.

Nokia Chief Executive Stephen Elop told the Wall Street Journal that the new Nokia phone is operational, but failed to disclose the cost and availability of the new line during the September 5 launch event.  With regard to the camera snafu, Nokia issued this statement to the public:

“Nokia recently apologized when it became clear that a video, which had been produced to demonstrate the benefits of optical image stabilization, failed to make clear that it was a simulation only and not shot using the new PureView camera on the Nokia Lumia 920. This video was produced when the Nokia Lumia 920 was in preproduction.

“While there was no intention to mislead, the failure to add a disclaimer to the video was obviously a mistake, and we apologize for the misunderstanding it did cause.”


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