#YNaijaMedia100: Ebuka, Funke Akindele, Erica, Ikorodu Bois | See 100 Most Influential People in Media


Natacha Akide: As far as reality TV stars go, none has been more elevated, influential than Tacha who now leads a legion of devout and overzealous fans called Titans. From the moment she stepped foot onto the Big Brother Naija stage, till the moment she departed from the show, Natacha Akide has been a force to reckon with. Her name, since she left the house, has a trend on Nigerian Twitter daily, sometimes even making it to worldwide Twitter trends. No doubt, she is a headline personality and uses her social media platforms to drive conversations. She is a content creator, representing numerous local and international brands in the country. She also manages her own businesses including an online store; Everything Tacha Online Store, a power bank company: Power Tacha, and a clothing line NLNT.

Erica Nlewedim: If Tacha laid the groundwork for the creation of extraordinary and outstanding reality TV stars, Erica Nlewedim followed suit. Experiencing a similar set of circumstances to Tacha in the Big Brother house, as both of them were disqualified from the show in their respective seasons, Erica came out of the show only to meet a wave of resolute and relentless fan love, one she herself admitted she could never have imagined, and like Tacha this fan base, known as the Elites, are ready to go all out for their queen. Donning the moniker Star Girl, she has since gone on to star in the hit movie, Devil in Agbada, she also has her own reality TV show; Inside Life on MTV following her day to day life, and of course she is a social media influencer with numerous endorsement deals under her belt.

Olamilekan Agbeshe: Olamilekan Agbeshe popularly known by his stage name; Laycon, was the winner of the last Big Brother Naija season. With his success during and after the show, it’s hard to simply quantify him as a reality TV star. He has also become a music star, releasing a couple of chart-toppers since leaving the house. His fan base; Icons is the only male fan base of any Big Brother Naija housemate ever, to match the intensity of fan bases like Titans and Elites. He is generally regarded as a television sweetheart with an intelligent and gentle demeanour which has done nothing but win him more admiration amongst Nigerians. Earlier this year, he produced his own reality TV show: I am Laycon; which centres around his day to day life as the BBN Lock-Down winner.

Kingdom: Fairly new to fame, this singing sensation snuck his way into the hearts of thousands of Nigerians with his outstanding stint in one of Nigeria’s biggest reality shows; Nigerian Idol. While a contestant on the show, he dazzled and entertained Nigerians with his distinct and powerful voice, eventually winning the show. We are here to see him top the charts and change the game.

Esther Benyeogo: Esther Benyeogo is the newest addition to the list of winners of the Nigerian reality TV singing contest; The Voice Nigeria. She shook and at the same time excited TV viewers all over the country by winning the prize, especially amongst very talented and concrete vocalists. Her passion for music goes beyond just competing in a show, or singing for her local choir. Prior to participating in the 3rd season of The Voice Nigeria, Esther released her first EP named “Carry Me” in 2020, an EP in the Christian genre. 

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