There are lots of brands in Nigeria consistently seek the attention of the consumers. Either listening to the radio or watching on television, there is always a message that we should all buy something. Social media campaigns to outdoor advertising are leveraged daily to deliver messages, but a lot can be said about those that engage, listen, participate and create experiences with its consumers, while identifying with consumers and representing their values – those are the brands that are difficult to ignore.

From marriage proposals to wedding receptions, “33” Export Lager beer has endeared itself to consumers as it has created an atmosphere of love, trust and happiness which are pillars on which friendship is built. During a “33” Friendship Party hosted in Owerri, a consumer used the occasion to propose to his longtime girlfriend, a heartwarming event witnessed by guests and celebrities while the Friendship Party in Port Harcourt was transformed into a wedding reception.

“33” Export has over time built a message that goes beyond sales and volumes, the brand has shown an in-depth understanding of its consumers by getting involved in the lives of regular friends and providing an opportunity for them to create memorable moments. The brand continues to lead the conversation to connect consumers with one another.

Activities at the “33” Export Friendship Parties are organised to emphasise the essence of friendship, intimate connections and mutual respect. To win massive prizes and rewards, guests who have hardly met on these platforms, take part in games and competitions to win fabulous prizes gift items such as refrigerators, generators, cooling fans, and more.

As the No. 1 Friendship Beer, “33” Export has strongly defined its message. With another Friendship Experience Party set for Port Harcourt on October 8, 2017, it is sure that residents of the Garden City are in for another life-changing experience.

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