by Oge Okonkwo
The media interactive session organised by Access Bank Plc. took place on August 31, 2013, with the Group Managing Director/Chief Executive Officer, Aigboje Aig-Imoukhuede and Group Deputy Managing Director, Herbert Wigwe as speakers.
The first speaker, Aigboje Aig-Imoukhuede, spoke on ‘Leveraging communications as a business enabler’, emphasizing on the values of the fast rising bank and its interest to the customers while Wigwe, spoke on ‘Communication imperatives’.
With the second largest customer base of 6.5 million, Access bank ranks as one of the 10 most capitalized banks in Nigeria bringing the need to unleash platforms to nurture a relationship with the media in order to achieve its aims of being the consumer’s choice.
It is one of the top three banks in Nigeria and nurturing the noble ambition of being the world’s most respected African bank withing a few years. According to the bank management, only a cordial relationship with the media will enable it fulfill its promise of speed, service and security to consumers.
While the development, however, sees some new elements joining its brand identity, the bank’s Managing Director, Mr. Aigboje Aig-Imoukhuede, said what the bank logo had experienced is an evolution and not a change. According to him, the introduction of the white background to its logo, for instance, symbolizes a shift to what he called a whiter space and transparent zone, where there were hitherto no Nigerian bank before.
“Our three chevrons are very recognizable and represent the forward movement. We opted for the lower typeface because it is usually humble and appealing. Our advert copies now normally carry three words because we believe that any message we cannot communicate within such is not worth it,” Aig-Imoukhuede said.
The bank also indicated efforts at inaugurating an ‘Early Savers Financial Literacy Campaign’.
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