Why it’s important:
Of course, the list also includes some young agencies that have displayed an uncommon understanding of global trend and as such participated in international awards and did the country proud at the end.
Again, it has often been said that when there is any downturn in receivables by companies, even multinationals, the first casualty is the advertising and media budget.
But in Nigeria, that seemed to have been taken to another level as advertising spends in the last two quarters of 2016 was abysmally low. No thanks to the economic recession that held the country at her financial jugular.
Even companies that normally increase their media visibilities and other below the line activities towards the end of each year drastically cut down on this.
We like the list. You can see it here: