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78% of consumers support ‘giveaways’ but does it promote brand loyalty?
In recent times, brands' marketing strategies have shifted focus from direct sales to relationships and value creation directly linked to brand loyalty. It has, therefore, become natural for marketers and…
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After weeks of customer complaints on social media, 54% of our consumer panel still view GTBank positively
Over three decades, GTBank has grown to become one of Africa's most successful brands and enjoys a massive youth following due to its innovative and forward-thinking approach to customer engagement…
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YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy
YMonitor
- Beyond the Power Struggle: Why a Strong Opposition Party is Crucial for Nigeria’s Democracy
- The Importance of Impartial Reporting in Nigeria’s Democracy
- Understanding the Role of Election Tribunals in Nigeria’s Electoral Process
- The Importance of Active Citizenship Beyond the Voting Booth
- How Ethnic Baiting is Undermining Nigeria’s National Security and Democracy