CifromRED

78% of consumers support ‘giveaways’ but does it promote brand loyalty?

In recent times, brands’ marketing strategies have shifted focus from direct sales to relationships and value creation directly linked to brand loyalty. It has, therefore, become natural for marketers and brand managers to treat brands as having both a rational and an emotional component. In turn, this has contributed to creating more complex surroundings, especially... Read More

After weeks of customer complaints on social media, 54% of our consumer panel still view GTBank positively

Over three decades, GTBank has grown to become one of Africa’s most successful brands and enjoys a massive youth following due to its innovative and forward-thinking approach to customer engagement and financial services. Marketing reports and studies have primarily shown that the bank commands a strong and positive reputation among Nigerian customers. Lately, however, customers... Read More

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