Nivea’s #BreakUpWithHarmattan campaign: Leveraging on the usual and mundane

Everything begins with an idea. A widely successful marketing campaign, capable of winning over a massive amount of new consumers, begins with a simple idea. The idea for Nivea’s #Breakupwithharmattan campaign is a direct yet thoroughly effective one.  The campaign idea takes up the term ‘break up’, expands it, and applies it to humans ending... Read More